Celebrities Who Made Chrome Hearts Iconic
From hip-hop royalty to Hollywood A-listers, Chrome Hearts has dressed the most influential figures of the last three decades. Here's how celebrities turned a small LA leather shop into a global phenomenon.
THE CELEBRITY HALL OF FAME
Kanye West made Chrome Hearts eyewear a must-have in the 2010s. Rihanna paired cross necklaces with red-carpet gowns. Travis Scott reps the brand head-to-toe at every festival. Bella Hadid and Kendall Jenner made the trucker hats and baby tees go viral. Lil Uzi Vert famously spent millions on custom Chrome Hearts pieces.
VIRGIL ABLOH & OFF-WHITE ERA
The late Virgil Abloh's friendship with the Stark family bridged luxury fashion and streetwear, bringing Chrome Hearts to Paris runways and Louis Vuitton afterparties.
MATTY BOY: THE IN-HOUSE ICON
Richard Stark's son Mattijs — aka Matty Boy — became the brand's creative engine, designing the playful graphics (like the iconic Matty Boy prints) that a new generation obsesses over.
STEAL THEIR STYLE
Celebrity style doesn't have to mean celebrity prices. Every piece at Chromes Vault is authenticated and graded.
